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Di Lusso Jewelers ^*           Overall Score      

Summary: Di Lusso is a discount jeweler located just east of BYU. They are a repeat offender in the Wall of Shame. The salesman are not friendly or helpful and do not seem to add any value to the jewelry shopping experience. Their first offense was telling a customer that they needed to go to other jewelers to figure out what they wanted, then come back to buy it from them. On another occasion, they messed up a diamond while cutting it and tried to replace the stone with an inferior diamond.

Full Review (read a different review on Di Lusso Jewelers)

Product Selection 
They do not have much of anything on their shelves. They prefer to have you go out and figure out what you want and come back and let them know. At that point, they claim they can go out and find it for cheaper.

Product Quality 
The products that they did have in the store seemed to be a very low quality

Service 
Di Lusso has one of the worst sales teams our secret shoppers have witnessed yet. When we walked in the store, it took ten minutes to receive attention from any salespeople. When we did, they were very cocky and talked condescendingly to us. Every question we asked them was treated as a nuisance.

Price 
Their prices seemed to be pretty good. They even had a set of men's wedding bands that were free during their promotional period.

Reasonable Sales Tactics 
The salesperson was so ineffective that he did not even use reasonable sales tactics such as taking a few moments to show us what they had to offer.

Problem Resolution 
When they chipped a diamond and replaced it with an inferior stone, they were approached. They did make arrangements to replace the diamond with one equal in quality. It is not clear whether they intentionally replaced the original stone with an inferior stone or whether it was an accident.

Value 
Di Lusso's is not focused on adding value to their product offering. Their actions suggest that they think the only important factor in the shopping price - we must vote with our wallets and show companies like Di Lusso's that product selection, quality and service are also important when doing business in Utah.

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